PLAYipp is a SaaS company with 35 employees headquartered in Gävle, Sweden with additional operations in Norway. The company, which was founded by Richard Häll in 2006, provides its customers with a software solution that allows for seamless broadcasting of information on digital screens to enable communication to employees, their respective customers, or any other intended audiences. The software is sold as two products: PLAYipp Digital Signage and PLAYipp Rooms, to over 2 500 customers in both public and private sectors primarily in Sweden, however some customers also have a global presence. During 2022 PLAYipp generated revenues of 47 SEKm, with a large share of recurring revenues and strong profitability.

Monterro is a leading investor within B2B software in the Nordics, with the goal of transforming Nordic software companies into market leaders. The Monterro organisation has successful operational experience from developing and operating several multinational software companies such as Pointsec, Episerver and Lime. Monterro works actively with its portfolio companies to see them grow with the help of professionals working from offices in Stockholm, Oslo, Munich and a development centre in Hanoi.